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About Us

When you’ve devoted your life to doing something well and you get a genuine thrill out of making your customers happy, you love your work.

That’s how we feel at Florida Floor Fashions.

You’ll feel it, too, right when you walk through the door. You’ll feel our enthusiasm, our love for our products, and our confidence based on our extensive knowledge and many years of experience. We are experts in hardwood flooring, rugs, and carpet and in their many variations available today. And we install them with meticulous care.

We’d love to help you make the right flooring choices for your new or existing home. We'll even provide the finishing touch with inspiring decorative carpets from our area rug gallery.

Our Customers

With clients from John’s Island, Orchid Island and Windsor to the far reaches of the Treasure Coast, we feel fortunate to work in some of the most beautiful homes and country clubs in the state. We are also pleased to have some of the top interior designers and builders in our area rely on us for our products and expertise.

Our Associations

We’re proud to be an International Design Guild member, one of only 100 carpet showrooms in the country honored for excellence with membership in this distinguished organization. Our customers enjoy these benefits of our IDG affiliation:

collective buying allows us to offer excellent pricing on even the most elite product lines
exclusive product lines and the latest in fashion-forward styles
rapid implementation of the latest advances in installation techniques

We are also industry partners of ASID, the American Association of Interior Designers, and members of the World Floorcovering Association. We appreciate being among the elite on the cutting-edge of our industry.

Our Principals

Meet Chad Morrison. Chad has been in the floor-covering industry for close to 30 years. When he joined FFF in its infancy he realized he had found his passion and bought the business in less than a year. That’s enthusiasm!

Our entire staff makes Florida Floor Fashions what we are today. We take great pride in providing the kind of service that most stores these days cannot, and our clients benefit from our many years of experience and our persistent efforts to both broaden and fine-tune our skills and selection.

Elaine Jones, Business Manager, CFO
Born in Boston and moved to Vero Beach when I was three months old, I consider myself a native.  I have watched Vero Beach become the “3rd best place to live in the United States” and other than a short time away for education, this has been home.  My career has always been in accounting and management.  Tucked away in my office, I may not meet you, but I do know you.  If you ever have a question or concern, please let me help.

Our Products

From the beginning Chad has made a point of seeking out the finest floor coverings from all over the world. FFF has developed an intriguing collection of products you just won’t see anywhere else in the area: meticulously crafted Wilton carpets from England and Belgium, exotic hardwoods from Indonesia and South America as well as the best products made right here in the U.S.

Our Service

When you visit us the first thing you’ll feel is welcome. Relax and browse, and whenever you’re ready we’ll take the time to learn about your needs and lifestyle, your design style, your colors.

If you are looking for carpet, we’ll guide you select the best fiber, weave, shade and design. If it is hardwood you need, we’ll help you choose an elegant bamboo, a traditional oak, or the latest cork or Plynyl.

We encourage you to take samples home to see them in daylight and evening, and to live with them for a day or two if you like, before making your decision.

We look forward to your visit!